The Whitehall Ledger - Serving Southern Jefferson County in the Great State of Montana

By Jack H. Smith
Ledger Publisher 

COLUMN: 4 Doritos


February 7, 2018

The other day when picking up a sandwich for lunch I decided to grab a bag of Doritos as a side. I got an interesting surprise when I opened the bag and an astonishing four chips came out.

I've noticed the amount of chips that generally come in bags has slowly decreased over the years, but this seemed a little bit ridiculous. So rather than pay for some tasty chips, it appears I spent money on a brightly colored bag of air. It's almost as if with each new flavor introduced, they decide to put one or two less chips in the bag.

It seems like every time I go into the store there is some fancy new flavor, and while they may seem appealing, the chips actually never taste like they should. Perhaps I should know better than to think the "Fried Green Tomato" flavor would taste anything like a Fried Green Tomato, but it instead tasted like I was sitting in my backyard snacking on a large pile of grass clippings.

After seeing some of the recent flavors of chips I think it is only going to get worse. In a year or two, I wouldn't be too shocked to go inside the store and see "Denise tried to make a casserole, but she used to much Cream of Mushroom soup and now it's a weird runny mess" or "week old spaghetti that you better eat because it's going to turn bad soon" flavored bags lining the aisles. I think that sometimes companies are in such a rush to be in the year 3018, they forget things aren't so bad in 2018 --and sometime people actually enjoy what they are used to. Often times new things can be great, but sometimes if a product isn't broke, there is no need to fix it.

While I wasn't happy with four chips I received in the bag, I figured there was not much I could do about it. It certainly wasn't the restaurants fault, although I bet they wouldn't be pleased knowing some of their bags are just air. I thought maybe I would get online and try to ask Frito Lay about it, but some things are just not worth the effort.

Trying to get anywhere with a large corporation can be a daunting task and I'm not sure if I would get anything accomplished. I'd probably have to wait a few days to have someone answer my email or phone call, and when they did I'm sure they would be very apologetic, but that's about it.. I'm sure they probably get hundreds of complaints a day and the amount of chips in the bag is something they probably here all the time, which I'm sure they have a script to tell me that unfortunately when thousands a bags of day and sometimes this happens.

Perhaps they may even insist on sending me a free coupon or bag of chips.

I would most likely wait weeks for my chips to arrive and would probably save them for the next time I'm having a sandwich for lunch at the office.

After all the time and effort on both ends I would open the bag and there is the chance it would be four chips again and I would be right back where I started. I think next time I'll just get the bigger bag.


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