The Whitehall Ledger - Serving Southern Jefferson County in the Great State of Montana

As the leaves turn golden and the air gets crisp, Halloween offers businesses a bewitching opportunity to embrace the spirit of the season and boost customer engagement. With a little creativity and a dash of spooky flair, you can draw crowds and appeal to your ideal customers.

Here are some spooktacular Halloween-inspired ideas to help your small business shine during this spine-tingling season. One note of caution: as in all marketing activities, it’s important to know your audience. A scary phantasma, for instance, would likely not appeal to small children just as talk of witches and d...