Serving Southern Jefferson County in the Great State of Montana

Whitehall Chamber Corner: Small Businesses: Retain Customer Loyalty This Holiday Season

Small business loyalty is on the rocks, according to a new study that finds that consumers are feeling more love for big retail brands this holiday season.

The study, from cloud-based accounting platform Xero, found that while 27% of consumers feel loyal to big retail brands, only 14% feel loyal to small businesses.

"For a small business owner who launched their business because of a passion, identifying ways to gain customer loyalty can be overwhelming. Fortunately, our data provides insights into tactics that small businesses can take to nurture ongoing relationships with customers," says Be...


Reader Comments(0)