Make Social Media Work for Your Business

Short, engaging videos are one of the easiest ways to grab attention and drive sales this holiday season. Stories and Reels are perfect for connecting with customers! They’re quick, fun, and help shoppers feel the excitement of buying local.

Here are a few ways to make them work for your business:

• Show what’s new: Share a quick video of new arrivals, holiday displays, or your best gift ideas.

• Tell your story: Use your voice or captions to share what makes your business special or why shopping local matters.

• Go behind the scenes: Record a short clip of wrapping gifts, setting up a display...