Serving Southern Jefferson County in the Great State of Montana
Serving Southern Jefferson County in the Great State of Montana
Sorted by date Results 1 - 1 of 1
Most people would agree that television commercials are an irritant at worst and a beverage break at best. For University of Montana marketing researcher Jesse King, commercials – namely, pharmaceutical advertisements – are intensely interesting and a focal point of his studies for the past several years. Specifically, King studies how images used in those ads are juxtaposed against the stated benefits and risks of taking a drug. "The FDA requires pharmaceutical advertisers to present both the...
